A good brand executive is responsible for developing and implementing strategies that will help their company’s products and services resonate with their potential customers. He or she also regularly meets with senior management and clients to discuss the company’s goals.
Marketing executives are usually part of a larger marketing team whose aim is to raise awareness of new products, brands and services via campaigns and projects. Executives tend to be involved in practical rather than strategic ways but they’re often involved in multiple aspects of a campaign. As a result, they’re likely to have a lot of responsibility and need to juggle many priorities.